{"id":3789,"date":"2022-03-25T15:50:09","date_gmt":"2022-03-25T14:50:09","guid":{"rendered":"https:\/\/www.bienboireenbeaujolais.fr\/traduction\/what-is-b-b-b\/"},"modified":"2026-03-25T10:36:23","modified_gmt":"2026-03-25T09:36:23","slug":"what-is-bbb","status":"publish","type":"page","link":"https:\/\/www.bienboireenbeaujolais.fr\/en\/what-is-bbb\/","title":{"rendered":"What is B.B.B. ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3789\" class=\"elementor elementor-3789 elementor-808\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94bd076 e-flex e-con-boxed e-con e-parent\" data-id=\"94bd076\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-685d87d e-con-full e-flex e-con e-child\" data-id=\"685d87d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e9d22 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"63e9d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Who is Bien Boire en Beaujolais - BBB?<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-defe2da e-con-full e-flex e-con e-child\" data-id=\"defe2da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8777d2 elementor-widget elementor-widget-text-editor\" data-id=\"a8777d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Bien Boire en Beaujolais &#8211; BBB<\/strong> &#8211; is an association bringing together the <strong>6 associations<\/strong> <strong>Beaujol\u2019art<\/strong>, <strong>La Biojolaise<\/strong>, <strong>Beaujol\u2019Wines<\/strong>, <strong>La Beaujoloise<\/strong>, <strong>Beaujo\u2019Styles<\/strong> and <strong>Biojolab<\/strong>, which represents <strong>225 winegrowers<\/strong> of Beaujolais.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55e2b70 e-con-full elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile e-flex e-con e-child\" data-id=\"55e2b70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e41f529 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e41f529\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"399\" src=\"https:\/\/www.bienboireenbeaujolais.fr\/wp-content\/uploads\/2026\/03\/bien-boire-beaujolais-degustation-pizay.jpg\" class=\"attachment-large size-large wp-image-597228\" alt=\"Bien Boire Beaujolais-d\u00e9gustation Chateau de Pizay\" srcset=\"https:\/\/www.bienboireenbeaujolais.fr\/wp-content\/uploads\/2026\/03\/bien-boire-beaujolais-degustation-pizay.jpg 600w, https:\/\/www.bienboireenbeaujolais.fr\/wp-content\/uploads\/2026\/03\/bien-boire-beaujolais-degustation-pizay-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1cd105 e-flex e-con-boxed e-con e-parent\" data-id=\"e1cd105\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b2fcb41 elementor-hidden-mobile_extra elementor-hidden-mobile e-con-full e-flex e-con e-child\" data-id=\"b2fcb41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-144c8e8 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"144c8e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:0}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/www.bienboireenbeaujolais.fr\/wp-content\/uploads\/2026\/03\/arriere-plan-bouchons-vin-photo-aerienne-bouchon-vin-rouge-blanc_1210158-5165-682x1024.jpeg\" class=\"attachment-large size-large wp-image-598451\" alt=\"\" srcset=\"https:\/\/www.bienboireenbeaujolais.fr\/wp-content\/uploads\/2026\/03\/arriere-plan-bouchons-vin-photo-aerienne-bouchon-vin-rouge-blanc_1210158-5165-682x1024.jpeg 682w, https:\/\/www.bienboireenbeaujolais.fr\/wp-content\/uploads\/2026\/03\/arriere-plan-bouchons-vin-photo-aerienne-bouchon-vin-rouge-blanc_1210158-5165-200x300.jpeg 200w, https:\/\/www.bienboireenbeaujolais.fr\/wp-content\/uploads\/2026\/03\/arriere-plan-bouchons-vin-photo-aerienne-bouchon-vin-rouge-blanc_1210158-5165-768x1152.jpeg 768w, https:\/\/www.bienboireenbeaujolais.fr\/wp-content\/uploads\/2026\/03\/arriere-plan-bouchons-vin-photo-aerienne-bouchon-vin-rouge-blanc_1210158-5165-1024x1536.jpeg 1024w, https:\/\/www.bienboireenbeaujolais.fr\/wp-content\/uploads\/2026\/03\/arriere-plan-bouchons-vin-photo-aerienne-bouchon-vin-rouge-blanc_1210158-5165.jpeg 1333w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b699df e-con-full e-flex e-con e-child\" data-id=\"5b699df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a8b64 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"68a8b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Promote <span class=\"rouge\"><span class=\"text-nowrap\">wines and<\/span><br>the Beaujolais vineyard<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9aaf58 column-2 elementor-widget elementor-widget-text-editor\" data-id=\"c9aaf58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The aim of this association is to <strong>promote the Beaujolais terroir<\/strong> and to highlight its <strong>winegrowers<\/strong>, their <strong>expertise<\/strong> and their <strong>wines<\/strong> through a <strong>tasting fair<\/strong> welcoming more than 225 exhibitors and over 2,500 people, of whom <strong>80% are professionals from around the world<\/strong>.<br \/>This <strong>iconic<\/strong> Beaujolais gathering takes place <strong>every year<\/strong> across several venues and fosters numerous <strong>commercial<\/strong> and <strong>friendly<\/strong> ties between Beaujolais <strong>winegrowers<\/strong> and <strong>professionals<\/strong>, through <strong>tastings<\/strong> and <strong>Beaujolais meals<\/strong>. All in the greatest spirit of conviviality possible!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9383cb elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"f9383cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2608a41 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"2608a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bienboireenbeaujolais.fr\/en\/event\/\" title=\"D\u00e9couvrir l&#039;\u00e9v\u00e8nement Bien Boire en Beaujolais\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DISCOVER THE EVENT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7350271 e-flex e-con-boxed e-con e-parent\" data-id=\"7350271\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9cf5f66 e-con-full e-flex e-con e-child\" data-id=\"9cf5f66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-182199a animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"182199a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to join <span class=\"rouge\">B.B.B\u00a0?<\/span><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3f94f1 e-con-full e-flex e-con e-child\" data-id=\"f3f94f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-89fae26 e-con-full e-flex e-con e-child\" data-id=\"89fae26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7921d7 elementor-widget elementor-widget-heading\" data-id=\"d7921d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">To join the association<br> Bien Boire en Beaujolais,<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e6b49 p-10 elementor-widget elementor-widget-text-editor\" data-id=\"77e6b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>and to take part in the annual event in April, <strong>you must be a member of an association<\/strong>.<\/p>\n<p>You <strong>cannot<\/strong> participate in the gathering <strong>as an individual<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0098933 e-con-full e-flex e-con e-child\" data-id=\"0098933\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d76e8a p-10 elementor-widget elementor-widget-text-editor\" data-id=\"2d76e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThere are therefore <strong>two options<\/strong> :<br><ul>\r\n \t<li><strong>join one of the participating associations<\/strong> : Beaujol&#8217;art, La Biojolaise, Beaujol&#8217;Wines, La Beaujoloise, Beaujo&#8217;Styles or Biojolab<\/li>\r\n \t<li><strong>create an association<\/strong> with other winegrowers and become a member of Bien Boire en Beaujolais<\/li>\r\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Who is Bien Boire en Beaujolais &#8211; BBB? Bien Boire en Beaujolais &#8211; BBB &#8211; is an association bringing together the 6 associations Beaujol\u2019art, La Biojolaise, Beaujol\u2019Wines, La Beaujoloise, Beaujo\u2019Styles and Biojolab, which represents 225 winegrowers of Beaujolais. Promote wines andthe Beaujolais vineyard The aim of this association is to promote the Beaujolais terroir and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2502,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3789","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bien Boire en Beaujolais Association - BBB<\/title>\n<meta name=\"description\" content=\"Bien Boire en Beaujolais association wants to promote its terroir and highlight its wine-growers, their know-how and their wines through a professional exhibition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bienboireenbeaujolais.fr\/en\/what-is-bbb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bien Boire en Beaujolais Association - 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