Who is Bien Boire en Beaujolais - BBB?

Bien Boire en Beaujolais – BBB – is an association bringing together the 6 associations Beaujol’art, La Biojolaise, Beaujol’Wines, La Beaujoloise, Beaujo’Styles and Biojolab, which represents 225 winegrowers of Beaujolais.

Bien Boire Beaujolais-dégustation Chateau de Pizay

Promote wines and
the Beaujolais vineyard

The aim of this association is to promote the Beaujolais terroir and to highlight its winegrowers, their expertise and their wines through a tasting fair welcoming more than 225 exhibitors and over 2,500 people, of whom 80% are professionals from around the world.
This iconic Beaujolais gathering takes place every year across several venues and fosters numerous commercial and friendly ties between Beaujolais winegrowers and professionals, through tastings and Beaujolais meals. All in the greatest spirit of conviviality possible!

DISCOVER THE EVENT

How to join B.B.B ?

To join the association
Bien Boire en Beaujolais,

and to take part in the annual event in April, you must be a member of an association.

You cannot participate in the gathering as an individual.

There are therefore two options :
  • join one of the participating associations : Beaujol’art, La Biojolaise, Beaujol’Wines, La Beaujoloise, Beaujo’Styles or Biojolab
  • create an association with other winegrowers and become a member of Bien Boire en Beaujolais